Introduction

Mobile DNA Group is committed to protecting the data collected pertaining to our users. This policy details the collection, use and protection of personal information we receive from site visitors. By entering our website you consent to our use of cookies as pertaining to the terms of this policy.  

The EU General Data Protection Regulations (which are known as GDPR) apply to us when we collect or use personal information. The regulations were introduced to protect people's data. GDPR describes business such as ours, who determine why and how personal information is used, as 'controllers', and the use of personal information as 'processing'. Processing includes collecting information, storing it, disclosing it, using it and destroying it.

The regulations state that information should only be processed in one or more specified circumstances, which are known as 'lawful bases'. The lawful bases on which we may process your personal information include:

1. Where you have given your consent. We have shortened this to 'consent' in the statement)
2. Where necessary to carry out the terms of a contract, for example the contract for us to provide services to you. We have shortened this to 'perform contract'.
3. Where necessary to comply with a legal obligation. We have shortened this to 'comply with law'
4. Where we or someone else has a legitimate interest which is not overridden by your interests. We must always balance your interests and rights with our interests if we are to process your information on this basis. We have shortened this to 'legitimate interest'.

In this statement we have grouped the types of personal information that we may hold into broad categories. The categories are:

1. General information including contact information
2. Payment and transactional information

We also create anonymized data (meaning that we remove your name and any other information which can link you to the data), and combine it with data from other customers which has also been anonymized. We use and share this combined data, which is also known as aggregated data.

For example of how we use anonymous/aggregated data are for business management, planning and tracking purposes.

Data Collection

Mobile DNA Group collects the minimum amount of personally identifiable information necessary  to improve our site and the service we provide. The data we collect includes any or all of the information you provide while using our website and/or services. 

General contact information/communication records

This may include, address, phone number, email address, communications consent, and other information that you may provide to us during routine communications such as when you ask us to respond to a query.

When we obtain this information:

1. We collect some or all of this information, depending on the circumstances, when you ask us a query, whether by phone, or email, using the contact from on our website, by letter or in person, or when you opt to join one of our mailing lists or provide consent for us to send marketing material to you. We retain copies of all communications, and so will have any personal information which you include in communications you share with us.
2. We also obtain some of this information (your name and address) if someone orders a DNA test. Please be aware, the choice to take a DNA test is always yours.
3. We record telephone calls to our customer services team, and if you provide your name or contact details and other personal information, these will be recorded.

Payment information and financial records

When you make payment by card online, your details are processed by a third party payment provider; we do not receive any details other than the last 4 numbers of your card (in some cases) and your billing address (in some cases).

If you make a card payment by phone or in person, we will receive your card information, but will process it through a third party payment provider, and will receive only the information that we would receive if the payment were made online (see above). Where possible we process refunds in the same manner as payments, otherwise we make the payment by bank transfer.

If you make a payment, we pay a refund to you by bank transfer, we receive your account name, and payment details. This will be recorded on our bank statement. We create and retain records of the transactions which you enter into with us, including details of payments owing and made.

Use of Information

Mobile DNA Group may use the personal information collected through our site specifically for the purposes detailed in this policy. Personal information that we process for any reason won't be kept longer than is necessary for those purposes. We will take reasonable measures to prevent the loss or misuse of your personal information (e.g. encryption).

We use different methods to collect data from and about you including:

1. Direct interactions. You may give us your personal information by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal information you provide when you
   1. order our services;
   2. or give us feedback or contact us.
2. Automated technologies or interactions. As you interact with our website, we may automatically collect information about your equipment, browsing actions and patterns. Please see our Cookie Policy for further details.
3. Third parties or publicly available sources. We may receive personal information about you from various third parties and public sources including:
   1. Information from:
   2. analytics providers such as Google;
   3. advertising networks; and
   4. search information providers
   5. providers of technical, payment and delivery services
   6. information from publicly available sources

How long we keep your personal information

Mobile DNA Group, provides guidance on how long we are likely to retain your personal information. This generally depends on how and why the information is collected. Please be aware that it takes up to a further 6 months from the dates specified in this section for information that is no longer required to be fully removed from our systems because we retain backup and archive files.

In addition, we may retain limited personal information for a longer period than specified including to in the event of a complaint or if we reasonably believe there is a prospect of litigation relating to our relationship with you, or that the information may be needed to exercise or enforce our rights under our terms, or to perform contractual obligations. 

We may retain information for a longer period where we are legally required to do so, and for audit and compliance purposes. Additionally, the laboratories Mobile DNA Solution utilizes may need to retain information that they hold on our behalf for longer periods to comply with legal or regulatory requirements. 

We retain information for the periods below:

1. General Information including contact information and communications will be:
Information captured in recordings of telephone calls: up to 6 months from the end of the month in which the call happened.

Information collected when you agree to join one of our mailing lists: we may retain this information so long as you remain on our mailing list.

Information collected to respond to an email or website query/records of our response (if you do not maintain an account with us): up to 2 years from the date the query is resolved.

Your communications with us if you maintain an account with us: We may retain this information while you maintain an account with us.

2. Payment Information and financial records:
By law we have to retain financial records. This means that if you order a service for which we charge a fee, we must retain your name and contact details, any payment details we have, and transactional information for up to seven years after you place your last order for services, or make payment to us.

Security of Your Information

Mobile DNA Group is committed to being a secure and trusted partner for your personal information. As mentioned under Use of Information, we take reasonable measures by using encryption with your personal information. 

What is encryption?
Data is scrambled so it is unreadable by humans or computers without a unique decryption key which is kept separate and secure. Encryption of data occurs as it flows through our system to yourselves (HTTPS) and while it is stored by ourselves (Encrypt at Rest). This significantly increases the difficulty of accessing data in the event of unauthorized access to our systems.

We actively monitor our systems and all communication with the outside world, collecting and analyzing the available data for indicators of potential threats and breaches. These are automatically triggered and alerted to our security team for appropriate action.

Children's Information

Mobile DNA Group LLC does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.